Participating in an exhibition is a risk endeavor for any business. If done properly you can make a mark on your industry and gain new, valuable business leads. But if done badly, it not only results in a waste of money and time, but you can also risk putting your brand perception in a negative light.
To help you avoid that, here are four tips for you to maximize the possibility of getting your exhibition stall design to look attractive and appealing for the right audience at the show.
Incorporate your target audiences’ expectations into your stall designs
Before you look into finalizing stall designs for your show, firstly, identify:
- Who your target audience is?
- What are their perceptions?
- What is their pain point? Price? Quality? Reliability?
- When they enter your exhibition stall what do you want them to see or do?
A clear understanding of your audience will immensely benefit the design and functionality of your exhibition stall. Communicating this to your exhibition designer is essential because these insights will lead to more effective, creative and attractive stand design.
Consider if the design matches your brand identity
You brand identity is foundation of your exhibition booth design, after all the primary purpose of your exhibition stall is to showcase your brand. It’s important to share your company values, motto, and brand messages with the exhibition stall designers you’ve hired. Provide the designers with visual references such as your brochures, white papers and any other marketing materials.
This helps create a design that makes sense to your company and the potential customers whose want or need pertains to your business.
Also, this can prove a good litmus test to weed out any exhibition stall designer that shows no interest in understanding your company. Any designer that has any worthwhile expertise will proactively ask questions about your brand and company.
They’ll probe you on what your company does, what your brand message and company values are. If your selected exhibition stall designer doesn’t seem to ask these questions or if you don’t bother to provide them, then you risk your brand identity coming of as bland and generic.
Define your goals for exhibiting
Not having a clear end goal in mind can result in the design process of your exhibition stall being refined and reiterated till ad nauseam. So a clear focus on your end goals is necessary to stay focused and not lose sight on the primary reason you are booking an exhibition space design in the first place. After all, having S.M.A.R.T goals will help to make the process easier.
Ascertain that all the relevant stakeholders and team members are aware of the objectives and ensure that every decision you take moves you closer to your objectives. Not only does this ensure your project doesn’t exceed your timelines but also it keep your budget from being wasted.
Always consider the limitations of your budget
When it comes to any creative process the likely scenario is that your stand design ideas will outstrip your budget. Conversely, it makes no sense to have such a minuscule budget that all you can afford is a basic exhibition stall. A talk with your designer keeping the above points in mind can guide them to find smarter way to deliver the desired effect within your budget.
But, be practical in your design brief, since your exhibition stall designer cannot weave visual miracles. So be straightforward, and discuss what is possible within your budget and ensure that any design changes are accounted for, ideally before production starts.
In conclusion as a final tip, keep an open line of communication with your stand designer. Stay in loop at every stage of your exhibition project and keep taking with them.