Exhibitions have changed the face of the marketing industry. Addressing the needs of consumers and businesses alike, they have inspired the industry to participate in BTL marketing activities actively and reap most benefits out of it.
Even though exhibitions have been around for a long time now, many brands and companies consider them an ideal platform only for business to consumers (B2C) transactions and communications. Obviously, it a great platform to showcase your brand and products to consumers, interact with your audience and even gauge their reaction first hand but exhibitions are beneficial for business to business communications as well.
Many brands catering to other business have ventured into exhibitions, in the last few years and expanded their businesses tremendously. In fact, many marketing specialists consider exhibitions an ideal platform for business to business transactions and here’ why
Ideal platform to showcase new products – If you are dealing with B2B services and products then TV, Radio and even Social Media platform won’t be as beneficial for your brand as exhibitions. Since exhibitions are held for specific categories you can be assured that the visitors are interested in your product. Hence, this makes exhibitions and your exhibition display an ideal place to showcase your new products in the market.
Advantageous occasions to launch a brand or product – Similarly exhibitions are an excellent platform to launch a brand in the market. You will not only have the attention of your target group but also get the desired media coverage. With a striking exhibition stall design you can be assured to get maximum attention from the crowd.
Great place for networking – At exhibitions you are surrounded by likeminded people that either dealing in the same product category as yours or are interested in them.
Scope to make new alliances – Networking can be highly profitable for your business, it will not only boost your sales, indirectly but also help you make profitable business alliances.
Provides opportunities to give live demonstrations – At the comfort of your exhibition display, you can give live demonstrations of your products. Demonstrations are a great way to get the crowd acquainted with your product. When visitors can experience the product themselves they are more likely to buy it.
Perfect platform to address your target group – Not only can you give demonstrations but also hold Q and A sessions in your booth to address and interact with your audience. Just make certain that your booth design is designed to accommodate large groups of people.
Increases brand visibility – When you participate in exhibitions and shows, it creases brand visibility. Your target group begins to recognize and trust your brand and hence indirectly it also increases brand credibility.
Above listed are just a few advantages of participating in exhibition especially for B2B brands and companies. There are various exhibitions held across the country that are category specific. It is recommended you do thorough research before short listing an exhibition and select one that provides you with the great opportunity of meeting your potential audience while showcasing alongside reputed brands and competitors.