Every other exhibition show that is happening around the world is showcasing a range of variations; customizations and personalization that help keep the brand in mind. Today, the exhibition show attendees come with a mindset to go back with a handful of information and if as an exhibitor you fail to do so then you are nowhere close to the audience’s mind. So, how do you grab the maximum attention of the attendees or visitors, how do you manage to be the show stopper? The answer to all these questions is personalization.
So, are you ready to personalize your exhibition stall and build some unique experiences for your attendees? Here are 3 best ways to increase customization while driving consumer interaction and engagement.
Opt for a customized exhibition stall
Customizing your exhibition stall always help your target audience or the show attendees to remember you even after the show ends. Well if you are thinking on how to personalize or add customizations to your exhibition stall then it is not that tough. First and foremost, contact an exhibition stall designer or fabricator who would understand your basic brand needs and offer you the exact solution. Secondly, play with brand colours, style, font, fabric and also the exhibition stall design. It is always scary to go overboard and experiment with these basic elements before the show but it does work out well.
Customized follow ups
Once you have ensured that you have a solid and strong database collection for your next exhibition show, you need to use that data to create distinct follow ups. The follow ups play a very crucial role in establishing a strong network and also let your target audience connect with you for the longer run. It is proved that the brands that do not follow up after the show ends tend to lose on the prospective sales lead. Send your show attendees information based on their preferences and not what you want to offer to them.
One of the best ways to follow up and provide information is to memorialize all that you know about your target audience and let your sales team follow up on that cycle. We are sure that you must be having your own, customized Customer Relationship System (CRM) to keep a track of your database but using it efficiently and to its full potential is the need of the hour.
Personalize on-show experiences
Building unique experiences is an amazing way to attract attendees to your exhibition stall. Things like augmented reality, product demos, games and other interesting experiences draw more attendees to your exhibition space. It is important to conduct various activities at your exhibition stall that helps the audience to connect instantly and also create a unique image of your brand. Conduct quizzes, a range of augmented reality games, or just asks a few simple questions to keep the audience stick on your exhibition booth.
It is also crucial that the persona of your TG is well identified by you so that the process can be taken further by the sales representatives. Once the attendee’s persona is identified, sales reps know how to engage with the attendee and direct them to the products or area of the exhibition stall that will fulfil their needs.
If you have a good budget then you can also try on some technology into your exhibition stand to track or capture the attendee data. Another fun way to personalize your exhibition space is to create an interactive digital installation like a photo booth or graffiti wall for enhancing the personal experiences more.