As we racing towards global warming at an incredible rate, it has become a moral duty of companies to take steps in the right direction to safeguard resources. This is essential not only for the sake of environment but also to send across a message that your brand and company is not just a commercial conglomerate but also a socially conscious and a genuinely concerned brand.
When your brand is projected as a socially responsible company, it instantly puts your brand is a positive light. Your consumers and even media will look up to your brand with reverence and it will help build your brand image.
Even at exhibitions, going ‘green’ is a trend most major brands are adopting. It helps brands to project themselves as humanitarian and socially conscious. If you are wondering how to go about while planning an eco friendly exhibition, we bring you some helpful tips.
Re-think your every move – Going green is much easier than it seems, there are a lot of options easily available if you are thinking of having a ‘green’ show. From your exhibition stall design and fabrication to your marketing literature, there a various ways to adopt eco friendly methods. During your planning stage, make sure you that your every decision is made after in-depth calculations.
Opt for functional exhibition stand design – When it comes to your exhibition booth design, think long term. Going for a highly eccentric stand design will for sure grab eyeballs, but it is very likely that you will be able to use it again. On the other hand a simple and classy stall design is more functional since you can change the exhibition graphics and use it for several other shows. Even if you are not a frequent exhibitor, using a simpler exhibition stand design can still be very useful. You can use the stand or its elements later for other purposes.
Avoid custom or bespoke stands – A custom or bespoke stand is generally made with wood. Hence the exhibition stands construction process is not eco friendly. Neither are these stands reusable, they are specifically created for an event and then later disposed off. Instead of a custom stand, ask your exhibition stand builder for a modular exhibition stand.
A modular stand is made with sustainable material and meant to be used for several shows. Not only this, modular stands come in compact, travel friendly packaging and do not require heavy vehicles to be transported to and from the venue. Modular exhibition stands also have a high return on investment so indirectly you are saving big bucks.
Go for exhibition stands on hire – If you are a novice exhibitor or do not participate in exhibitions very often why invest in a custom or for that matter even a modular stand? Exhibitions stands are easily available on rent off late. Not only you save the money by going for rentals but it is a more eco safe decision as well because since you eliminate the stand construction process all together.
Used eco friendly raw materials – When it comes to exhibition stall construction, there is a lot of ways and means in which you can adopt eco friendly methods. Instead of using regular paint and adhesives you can use eco friendly paints and adhesive in stand construction. These are non toxic and have no pollutants.
Use LED lighting – An easy method to go eco friendly is to install LED lights in your exhibition stands instead of CLFs and bulbs.
These simple tips will help you put up a show that is eco safe and even help to portray your brand as a socially conscious company.