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  • NEWS | Renewable Energy World India, 2015, New Delhi- Set up your exhibition stall and display your cutting edge power conservation solutions.

Top Exhibition Marketing Ideas to Help Your Exhibition Booth Standout

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As an exhibitor, whether a veteran or newbie, you are constantly hunting for newer and unique exhibition marketing ideas that help your brand standout at the show. Thanks to the constantly developing technological world, there are better versions of exhibition marketing ideas other than the standard ones. Apart from an alluring exhibition stall design you also need your hands on growing need for marketing techniques. There are a number of tools and techniques available for an exhibition that can get his exhibition stall in the forefront even before the show day. You might be well-versed with a wider range of marketing tricks and tips but here are a few essential ones that tend to get missed.

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Read on to know the top exhibition marketing ideas to help your stall unique.

Social media marketing – the need of the hour
Your marketing exhibition idea is incomplete without a strategic social media planning plan. Whether you belong from a start-up firm or conglomerate, it is highly essential for a social media presence. Once you decide to exhibit in a show, market your brand or exhibition stall through various social media platforms. Make use of witter, Facebook, YouTube, and LinkedIn and create marketing drives pre- and post-show events. It is a misconception that platforms like Facebook and Twitter are bounded only to personal socializing. Follow various exhibition shows and tag your exhibition stand design image to these shows. Let your target audience know your presence at the show much before you land up on the exhibition floor.

Email marketing
Email marketing is one of the best cost effective and proficient exhibition marketing ideas. It boosts consumer response and you can also keep reinforcing your brand to your target audience through this method. Arrange for pre-show attendee lists and send in your emails to make them familiar with your brand. This is also a positive way of building brand-consumer relationship.

Make arrangements for hospitality and giveaways
It is very important that your booth staff is welcoming and friendly, which helps the exhibition visitors to stick around your exhibition stall. On the contrary, if your booth staff is uninformed and does not have the right know-how on your brand and products there is an 85% chance that your visitor will go away. Arrange for attractive giveaways or offer your attendees with refreshing mocktails and tasty snacks. Think of creative ideas for freebies, which suits your brand as well as fits your budget.

Apart from the above ideas there are other ways too that can get your exhibition booth to the forefront. Make arrangements for creative on-stall events, gamezone, food tasting counters (if you are a food and beverage brand) and the likes. Drive better and maximum visitor footfall to your exhibition stall with the help of these exhibition marketing ideas! 

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Top 3 Brand Activation Ideas to Grab 80% More Consumers

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Brand activation is considered as a new term in today’s marketing field as it is comparatively a recent yet buzzing word. Also known as BTL activities or BTL activation, brand activation helps a brand to grow its market presence. In order to make your brand, products and services visible to your target audience, you need to make their impact larger. Brand activation lets you carry your brand to your target market and help create larger impact. All the more, offering your brand and products to the audience on a platform like brand activation assists in building brand-consumer relationship. But what if your consumer is bored with the usual brand activation ideas that you are implementing? Your target consumers might lose interest in your brand if your ideas seem boring to them. So why not shun the basic, standard and outdated ideas and implement a few.

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Read on to checkout few latest brand activation ideas that highlight your brand.

Photo booth
Although we all have heard about photo booths with silly countryside hats and fake moustaches, we can still create better brand engaging booth with a new idea. How about designing a photo booth that has a Hollywood Superhero holding your brand’s products? Now that’s a newer brand activation idea that will grab instant attention of your target consumer and hook them to click a photo. You can then ask your TG to try out your brand’s products and send them with free goodies and freebies. Whether you are a banking and insurance company or fruit juice selling brand, this particular idea can steal the show for you.

Experiential zone
Brand activation in itself is a grand experiential zone. Here is another idea of making your consumer experience the products even before it is launched to the general public in the market. Let your consumers take a selfie with the new camera that your company has launched or let them taste the new flavours of chutney and speak about it for 5 minutes. This will be a new experience for your audience as well as you to get first-hand know-how on what makes your product different or special than others.

Play time arena
This brand activation idea can work out best for a college activation or society activation. These BTL activities offer you the target audience of the exact age that you are looking for. Arrange for activities or games that relate to your brand and let the target consumers interact with your brand in this way. You can arrange for tic-tac-toe making your products the ‘X’ and ‘0’ of the game or else setup Darts game for a fun interactive experience. These games will not only engage your consumers in the games but also generate interest in them to ask more about your products and services.

Help your brand to get closer to the target audience with these interactive brand activation ideas.

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