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  • NEWS | Renewable Energy World India, 2015, New Delhi- Set up your exhibition stall and display your cutting edge power conservation solutions.

Have a show to participate in? 3 best ways to personalize your exhibition stall !

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Every other exhibition show that is happening around the world is showcasing a range of variations; customizations and personalization that help keep the brand in mind. Today, the exhibition show attendees come with a mindset to go back with a handful of information and if as an exhibitor you fail to do so then you are nowhere close to the audience’s mind. So, how do you grab the maximum attention of the attendees or visitors, how do you manage to be the show stopper? The answer to all these questions is personalization.

personalize your exhibition stall

So, are you ready to personalize your exhibition stall and build some unique experiences for your attendees? Here are 3 best ways to increase customization while driving consumer interaction and engagement.

Opt for a customized exhibition stall

Customizing your exhibition stall always help your target audience or the show attendees to remember you even after the show ends. Well if you are thinking on how to personalize or add customizations to your exhibition stall then it is not that tough. First and foremost, contact an exhibition stall designer or fabricator who would understand your basic brand needs and offer you the exact solution. Secondly, play with brand colours, style, font, fabric and also the exhibition stall design. It is always scary to go overboard and experiment with these basic elements before the show but it does work out well.

Customized follow ups

Once you have ensured that you have a solid and strong database collection for your next exhibition show, you need to use that data to create distinct follow ups. The follow ups play a very crucial role in establishing a strong network and also let your target audience connect with you for the longer run. It is proved that the brands that do not follow up after the show ends tend to lose on the prospective sales lead. Send your show attendees information based on their preferences and not what you want to offer to them.

One of the best ways to follow up and provide information is to memorialize all that you know about your target audience and let your sales team follow up on that cycle. We are sure that you must be having your own, customized Customer Relationship System (CRM) to keep a track of your database but using it efficiently and to its full potential is the need of the hour.

Personalize on-show experiences

Building unique experiences is an amazing way to attract attendees to your exhibition stall. Things like augmented reality, product demos, games and other interesting experiences draw more attendees to your exhibition space. It is important to conduct various activities at your exhibition stall that helps the audience to connect instantly and also create a unique image of your brand. Conduct quizzes, a range of augmented reality games, or just asks a few simple questions to keep the audience stick on your exhibition booth.

It is also crucial that the persona of your TG is well identified by you so that the process can be taken further by the sales representatives. Once the attendee’s persona is identified, sales reps know how to engage with the attendee and direct them to the products or area of the exhibition stall that will fulfil their needs.

If you have a good budget then you can also try on some technology into your exhibition stand to track or capture the attendee data. Another fun way to personalize your exhibition space is to create an interactive digital installation like a photo booth or graffiti wall for enhancing the personal experiences more.

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5 Best Tips for Effectively Displaying your Products

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If we take a look at an exhibition hall, there are regularly a large number of products, solutions and services that are being promoted through various media for the wandering customer to become mixed up in. This is the reason it’s fundamental to make your products and services to get noticed appropriately. Whether you are exhibiting your products, services or even programme, you need to expand the scope and show it off in the most ideal way. Hence get in the best portable display for your next show.

Displaying your Products

Interestingly, we have specifically taken these areas into consideration and put up some tips on successfully showcasing your items through best portable display and pop up display.

Lighting plays a crucial role

Lighting is an important part of every portable display to emphasize your products. You should know that strong or hard lighting creates a focal point while on the other hand, soft or coloured lighting offers depth and deception. Put few things in mind and get it clear how you want your target consumers to view your products and services. It is also crucial to understand your TG well before and strategically plan the portable display or pop up displays accordingly.

Framing or structuring it well

Another important thing is to create effective frames or structures in your portable display or pop up display that helps to showcase the products. When displaying a physical product it is crucial to build a real interest in what you have to showcase or offer to your target consumers. On the same lines of framing a picture or image, you need to do the same thing while displaying your brand’s products. Design your portable display accordingly, which might catch the instant attention of the visitors.

Have your product catalogue or flyer placed on the portable display

It is not always possible to bring every product into the exhibition floor and therefore, it is essential that you get the products into the catalogues and flyers. Nevertheless, you can also select iPad holder or brochure racks to place the brand catalogues. These help your target audience to sit, relax and read the brochures at leisure.

Rental display cases are an apt choice

Often opted as a rental or hired option at the venue, the display cases are well lit spaces that provide maximum scope of product displays. Be sure to keep the display cases in the portable displays in order to keep your products safe from prying hands. These also keep aloof from getting spoilt. You can choose in lit display cases and also locked product showcases that are used for keeping expensive products like jewellery, gems, machinery and more such costly products safe.  Moreover, the display cases are an excellent way to present your product with an extra edge.

Showcasing your products effectively through a platform

Another brilliant way of showcasing your products through an effective way is to use a platform for product displays. Plinths or platforms allow complete visibility to a product thereby ensuring that not even a single visitor goes without noticing your product. Opt for a portable display that is designed with one or multiple platforms. These additions not only offer endless opportunities but you can also play with maple dramatic lighting and highlight the products to make them visible amongst your competitors in the show.

So, next time when you are exhibiting at a show with portable display stand then make sure that you use these handy tips to make your product displays effective and efficient.

These 5 top tips are best for effectively showcasing the product displays.

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