As an exhibitor, whether a veteran or newbie, you are constantly hunting for newer and unique exhibition marketing ideas that help your brand standout at the show. Thanks to the constantly developing technological world, there are better versions of exhibition marketing ideas other than the standard ones. Apart from an alluring exhibition stall design you also need your hands on growing need for marketing techniques. There are a number of tools and techniques available for an exhibition that can get his exhibition stall in the forefront even before the show day. You might be well-versed with a wider range of marketing tricks and tips but here are a few essential ones that tend to get missed.
Read on to know the top exhibition marketing ideas to help your stall unique.
Social media marketing – the need of the hour
Your marketing exhibition idea is incomplete without a strategic social media planning plan. Whether you belong from a start-up firm or conglomerate, it is highly essential for a social media presence. Once you decide to exhibit in a show, market your brand or exhibition stall through various social media platforms. Make use of witter, Facebook, YouTube, and LinkedIn and create marketing drives pre- and post-show events. It is a misconception that platforms like Facebook and Twitter are bounded only to personal socializing. Follow various exhibition shows and tag your exhibition stand design image to these shows. Let your target audience know your presence at the show much before you land up on the exhibition floor.
Email marketing is one of the best cost effective and proficient exhibition marketing ideas. It boosts consumer response and you can also keep reinforcing your brand to your target audience through this method. Arrange for pre-show attendee lists and send in your emails to make them familiar with your brand. This is also a positive way of building brand-consumer relationship.
Make arrangements for hospitality and giveaways
It is very important that your booth staff is welcoming and friendly, which helps the exhibition visitors to stick around your exhibition stall. On the contrary, if your booth staff is uninformed and does not have the right know-how on your brand and products there is an 85% chance that your visitor will go away. Arrange for attractive giveaways or offer your attendees with refreshing mocktails and tasty snacks. Think of creative ideas for freebies, which suits your brand as well as fits your budget.
Apart from the above ideas there are other ways too that can get your exhibition booth to the forefront. Make arrangements for creative on-stall events, gamezone, food tasting counters (if you are a food and beverage brand) and the likes. Drive better and maximum visitor footfall to your exhibition stall with the help of these exhibition marketing ideas!
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