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Honda Motors Brand Acitvation

Honda Motor– - Retail Brand Communications for Dealer Showrooms across India

Honda Motor Company Ltd. is a leading automobile and motorcycles manufacturer in the world. The Japanese MNC was founded in 1948 and is headquartered in Minato, Tokyo, Japan. The Indian operations for Honda commenced in 1995.

CHALLENGE ACCEPTED:

  • Honda’s objective was to set up branded backdrops at their extensive dealer network showrooms across India
  • Branded walls with consistent look were required to be placed in 165 Honda dealer showrooms
  • Honda wanted a durable, cost efficient structure that adhered to their brand guidelines
Honda Motors Dealers Acitvation
Honda Motors Acitvation

ENGAGED:

  • Expo Prestige™ solution offering for classy look, stable set up and frequent switching of graphics
  • Single Point Contact for Pan India Honda dealer showrooms with end-to-end services such as installations, tracking and maintenance
  • Expo Prestige™ allows switching graphic panels while the structure could remain the same,resulting in cost efficiency
  • This solution enables to maintain a consistent structural look across their extensive dealership showrooms in India

SCALE:

  • Insta Worldwide endowed Honda with Expo Prestige™ for their 165 dealership showrooms activation

RESULT:

  • Smooth execution and quality deliverables
  • A successful retail brand communication pan India event ongoing since 2007
  • Insta continues to be single point contact for tracking and maintenance of this ongoing activity by Honda

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