OMC was founded on 16th May 1956 as a joint venture between Govt. of India and Govt. of Odisha. It is now a wholly State-owned Corporation of Govt. of Odisha. The major minerals mined by OMC are chrome, iron and manganese ore.
OMC - Achieved high footfalls with its Exquisite Custom Built Stand
OMC Exhibition Stall
Challenge Accepted
- OMC didn’t have any plan on how to exhibit, so the entire concept was to be created from scratch
- OMC was participating for the first time; hence its expectation and stakes to make a good impression were high
Engaged
- Insta proposed to make an Investor Pavilion instead of an OMC booth
- They created ‘cube’ concept signifying 108 sites of OMC by creating 108 cubes on roof
- The booth was well lit and designed, enabling successful brand visibility
- To signify transparency in OMC, Insta created the entire pavilion in white color
Scale
- Insta created an attractive Custom Built Stand in an area of 300 m2.
Result
- OMC received the Gold Award for the best stand design in the event
- It was the most visited booth in the entire exhibition
- The overall design and theme was recognized and appreciated
