ACG is a company focused on providing end to end solutions for pharmaceutical packaging, right from capsules to the final cartons which are delivered to chemists. They also manufacture machines for capsule filling, tabletting, blister packaging, films and carton packing. They wanted to create an image of a leader innovator company providing integrated pharma packaging solutions globally. Hence the space had to display a range of machines, tools, packaging films and capsules wherein the machines were on wet run, practically demonstrating its application.

The design objective was to create an imposing stand which would showcase the company as a global player integrating all facets of pharma packaging, right from large carton machines to small capsules and making sure that all the products would have equal prominence within the space. Also, enabling the visitor to experience the different facets of their business was very important. INSTA created an open layout with spaces clearly demarcating each area of business. At the same time it emphasized the magnitude of ACG with a branding superstructure at a height of six meters and reinforced it with a double storey which ensured a spacious lower level. The resultant was an imposing stand with ample flow space for visitors to indulge in the ACG experience.