Apollo is a name synonymous with pioneering innovation in the Indian Tyre Industry. Being the first tyre company to reach revenue of US $ 1 billion and enjoying significant global presence, Apollo leverages its core R & D expertise to drive innovation, adapting to the unique needs of a diverse and ever changing market.
They wanted to position themselves as a company whose core value offering was not tyres or technology, but ideas. The emphasis was on communicating the youthful, dynamic and aggressive brand characters of Apollo and synergizing it with the innovation and product range.
INSTA envisioned a futuristic look within minimalist conventions which would just juxtapose technology with innovation. The play on levels achieved individualized focus on products and branding. The luminescent and transparent treatment ensured an inviting stand which also scored on style. The design achieved its objective by successfully communicating Apollo’s edge in innovation and cultivating a keen interest in its offerings in the global arena. The resounding success of this project was reaffirmed with the prestigious Gold award at the Tyre Expo, Singapore.