Aricent is the World’s largest private communication software company with a turnover of US $ 18 billion. They provide end-to-end solutions for enhancing the performance of telecom service providers. In their own words, “ Communication powers the World, Aricent powers communication”. They wanted to highlight how they were simplifying complex communication systems and technologies effectively, a fact which consolidated their leadership in the field. The emphasis was on strong branding graphical communication and live demonstrations.

The design approach was to conform to the concept of “simplification”. The form emanated from simple parallel lines and linear intersections with integrated key communications with functional objectives. Space usage was optimized by creating a multi-level interaction area which was offset from the clear space around the brand communication Tonal balance was achieved within the corporate palette and resulted in a strikingly individualistic and impact full stand, reasoning with the underlying concept.