Aurobindo is among the largest ‘Vertically Integrated’ pharmaceutical companies in India with a global presence comprising its own infrastructure, strategic alliances, subsidiaries & joint ventures. It has a robust product portfolio spread over major product areas with approved manufacturing facilities for both APIs & Formulations. Their key objective at this event was to project a fresh new corporate identity and underline it with their organizational dynamism and end to end solutions Dynamism was the key message as it facilitated their USPs of adaptability and quick turnaround times.

INSTA wanted to relate “dynamism” with the even venue, Milan, thereby communicating global reach and local adaptability at the same time. The famous Milan F1 circuit was chosen as reference as it housed dynamism in the form of cars much like Aurobindo housed dynamism in the form of its people, processes and products.

The strong curvilinear form reflected the fluidity and dynamism that epitomized Aurobindo while the emphasis on strong branding effectively projected their new identity.