CLARIS LIFESCIENCES is an international pharmaceutical company, in the business of manufacturing and marketing of high end injectables with a focus on New Drug Delivery Systems for treatment of critical illnesses and diseases.This was their second year at CPHI and they wanted to announce their arrival in the global pharma circuit. They had made huge investments in their manufacturing capabilities and were at par with contemporary global facilities.
The design objective was to portray the technical edge while positioning Claris as an organization which believes in developing and nurturing relationships. This customer focus was the primary motivation in the design approach. Insta created structural magnitude to establish presence and juxtaposed it with transparency, in line with the transparent image and access of the organization and its processes to customers.
The visual and functional feel of a hospitality space was created to ensure an inviting environment which would further reinforce the customer and relationship centric philosophy of Claris.