Dabur is the fourth largest FMCG Company in India with interests in healthcare, personal care and food products. Building on a legacy of quality and experience for over one hundred years, it has a turnover of Rs. 2396 crore and a portfolio of powerful brands which have endeared themselves to the masses.
The key factor which has kept Dabur at the forefront for over a century is its commitment to innovation, consistently adapting to address the changing needs of changing times.
The objective was to present this scale and innovation to the global arena.
The required functions of scale and presence were achieved through an imposing curvilinear structure which also communicated the innovative dynamism of Dabur. Expansive transparency and subtle branding created an open and inviting space.
The perceived traditional image of Dabur was reoriented towards a hi-tech technology driven innovator at par with global standards.