RELIANCE IS the first name in polymers. Their undisputed position in the industry makes it imperative to disseminate their leadership responsibilities through point of contact events which encourage, promote and sustain the usage of polyester fibers. This event focused on nonwoven fabrics made out of polyester and their applications. Reliance had to make do with a smaller space than usual but the objective was to project the look of a larger, branding intensive space in line with the company’s image. Showcasing end-applications of polyester fiber as a promotional exercise and Recron, their quality certification, knowledge & logistics support arm, were the key functions.

Insta devised a large façade structure with prominent branding to convey magnitude. A curvilinear approach to the form depicted adaptability and dynamic leadership. The vibrant visual feel and open layout with interesting end-product displays was successful in attracting visitor interest and communicating the versatility of polyester fibers across diverse applications.