RESPONSIVE is a leader innovator in the vinyl flooring segment. Their innovative and unique product offerings meet the highest global standards of quality.
They wanted to position themselves as a world-class vinyl flooring manufacturer with a specific focus on leveraging product quality and choice to drive brand value. The stand itself had to echo the innovation and quality standards of the brand.

With an emphasis on maximizing product presence and visibility, INSTA created interesting aisle side product displays at the periphery to maximize visitor interest and even on the flooring for the visitors to experience the product up close. Strategically positioned branding integrated the open layout and displays, and created a compelling form which intrigued and engaged at the same time.