Empowering brands through effective mall activation

Building effective and lasting relationships with the consumer helps to create a brand image that lasts for long. Mall activation or mall promotion is one such medium wherein the consumer gets to build brand affinity with the product and company.
Being a market leader in providing best-in class solutions for mall activation, Insta has successfully catered to many renowned brands worldwide. The entire range of our modular solutions is meticulously designed to offer you a hassle-free BTL activation experience.

Concept Design

With skilful designers, we effectively convert the concepts into reality. Our 3D creative themes depict your branding and communication objectives. The innovative and continuous improvisations help our conceptual designs standout.

Consistent Quality

Our modular activation kits offer consistent quality that ensures to give your brand an unswerving look every time you have activation. We make sure to work as per your brand guidelines and bring consistent quality across locations.

Easy to install and dismantle

The mall activation kits are tool less and can be easily assembled by an unskilled person such as your field team. Being easy to install and dismantle, these mall activation solutions also allow easy portability. You can simply carry these kits in shipping cases and save extra transportation costs.

Reusable

The modular activation solutions by Insta give you the advantage to use them a multiple times. You can buy the modular solutions once and promote your brands through mall activation for a calendar of campaigns. Also, you can get a high Return On Investment by using the same mall activation kit for multiple times, thereby reducing cost per activation.

Mall Activation Guidelines:

The following mall activation rules and regulations are general in nature and are subjected to changes as per mall’s specific regulations.

  • Mall Bookings:
    Prior booking of the mall activation space is mandatory.
  • Festive Season Rates:
    Some malls may increase the rate for the centre court booking during peak hours and festive season. So, the mall activation budget may fluctuate accordingly.
  • Time restrictions:
    Installation time: Before 11 am
    Dismantling time: Post 8 pm
  • Height restrictions:
    The height of the mall activations kit should not be more than 8 feet.
    Certain malls may allow the height of up to 10 feet.
  • Fabrication:
    Fabrication of the mall activations kit is not allowed as per mall rules. Use of carpet and floorings is compulsory.
  • Security:
    Additional security can be arranged at an extra cost for your mall promotion or mall activation.
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Some Successful Projects

Mall Activation Samsung Galaxy S5

Challenge

  • Samsung′s 3 phase brand communication for Samsung Galaxy S5 in 11 cities across India.
  • Cost effective solution backed by Logistics, I&D and complete show services support.
  • Practical implications of designs and bringing their vision to life irrespective of multiple venue set up restrictions and I&D timelines.
  • Smooth execution of all events that needed to run simultaneously across multiple locations.

Solution

  • Custom set up in Phase 1 of campaign for 3 weeks in 2 prominent shopping malls in Delhi and Mumbai.
  • Over 120 mall activations in 11 cities across India spanning 6 weekends for Phase 2, using reusable Creeya™ modular kits…

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+91-9167 246768