Honda Motor -
Retail Brand Communications for Dealer Showrooms across India
CHALLENGE ACCEPTED:
Honda’s objective was to set up branded backdrops at their extensive dealer network showrooms across India
Branded walls with consistent look were required to be placed in 165 Honda dealer showrooms
Honda wanted a durable, cost efficient structure that adhered to their brand guidelines
ENGAGED:
Expo Prestige™ solution offering for classy look, stable set up and frequent switching of graphics
Single Point Contact for Pan India Honda dealer showrooms with end-to-end services such as installations, tracking and maintenance
Expo Prestige™ allows switching graphic panels while the structure could remain the same,resulting in cost efficiency
This solution enables to maintain a consistent structural look across their extensive dealership showrooms in India
SCALE:
Insta Worldwide endowed Honda with Expo Prestige™ for their 165 dealership showrooms activation
RESULT:
Smooth execution and quality deliverables
A successful retail brand communication pan India event ongoing since 2007
Insta continues to be single point contact for tracking and maintenance of this ongoing activity by Honda
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