Honda Motor– - Retail Brand Communications for Dealer Showrooms across India

CHALLENGE ACCEPTED:

• Honda’s objective was to set up branded backdrops at their extensive dealer network showrooms across India
• Branded walls with consistent look were required to be placed in 165 Honda dealer showrooms
• Honda wanted a durable, cost efficient structure that adhered to their brand guidelines

ENGAGED:

• Expo Prestige™ solution offering for classy look, stable set up and frequent switching of graphics
• Single Point Contact for Pan India Honda dealer showrooms with end-to-end services such as installations, tracking and maintenance
• Expo Prestige™ allows switching graphic panels while the structure could remain the same,resulting in cost efficiency
• This solution enables to maintain a consistent structural look across their extensive dealership showrooms in India

SCALE:

• Insta Worldwide endowed Honda with Expo Prestige™ for their 165 dealership showrooms activation

RESULT:

• Smooth execution and quality deliverables
• A successful retail brand communication pan India event ongoing since 2007
• Insta continues to be single point contact for tracking and maintenance of this ongoing activity by Honda

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