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Samsung Brand Activation

Samsung– - Cluster Mall Activation for the Festive Season

For over 80 years Samsung has been a leader in the discovery, research and development of Consumer Electronics and Mobile Phones. Guided by strong values, high ethical standards and "meaningful innovation”, Samsung has evolved as a new-generation market leader.

CHALLENGE ACCEPTED:

  • Samsung wanted an attractive brand activation experience for their target audience
  • They looked forward to gain maximum product exposure
  • Visible brand name and well-lit stand was a must
Samsung Mall Activation
Samsung Activation

ENGAGED:

  • Insta created Custom Fabricated Solution for Samsung, enabling them with a hassle-free brand activation
  • With backlit brand name and well-lit stand, Samsung was able to effectively communicate their brand’s key message
  • Insta skillfully made the stall that helped Samsung gain maximum product exposure and visitor’s attention

SCALE:

  • Insta created Custom Fabricated Solution for Samsung in 8 cities with over 37 installations in malls and 3 at airports

RESULT:

  • The entire brand activation execution was implemented successfully that ensured Samsung to create maximum awareness and high visitor’s footfall

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OTHER CASE STUDIES OF BRAND ACTIVATION

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