Sandvik– - Reaching to the End Users with Outdoor Activation Booth

CHALLENGE ACCEPTED:

• Sandvik wanted to reach out to the end users, interms of marketing
• They also wanted multiple products to be displayed
• Despite the add-ons, the solution should be portable, modular and reusable
• They expected the tents should with stand all weather conditions
• They were very particular about corporate branding as per Sandvik brand guidelines which could engage visitors with information

ENGAGED:

• To make sure in reaching end users, Insta proposed Europlus^TM for the oudoor marketing activities as well as indoor
• Multiple flat pack counters was placed within tent to display the products
• The solution provided by Insta was of high quality which enabled Sandvik to maintain their brand image
• Due to the portable nature of the tent, I&D and logistics were done with ease and reduced cost

SCALE:

• Sandvik Coromant has successfully done 15 shows so far with Insta’s solution

RESULT:

• Sandvik Coromant was satisfied with overall solution
• The reusable nature of the product, minimized the cost of marketing for them
• Being able to promote their brand right to the end users, resulted in a overall success in this corporate activation

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