OMC -
Achieved high footfalls with its Exquisite Custom Built Stand
CHALLENGE ACCEPTED:
- OMC didn’t have any plan on how to exhibit, so the entire concept was to be created from scratch
- OMC was participating for the first time; hence its expectation and stakes to make a good impression were high
ENGAGED:
- Insta proposed to make an Investor Pavilion instead of an OMC booth
- They created ‘cube’ concept signifying 108 sites of OMC by creating 108 cubes on roof
- The booth was well lit and designed, enabling successful brand visibility
- To signify transparency in OMC, Insta created the entire pavilion in white color
SCALE:
- Insta created an attractive Custom Built Stand in an area of 300 m2
RESULT:
- OMC received the Gold Award for the best stand design in the event
- It was the most visited booth in the entire exhibition
- The overall design and theme was recognized and appreciated
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