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Exhibition stall design for Canara Lighting

In Focus

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Custom Stand for Merino Laminates’ 5 city participation at Acetech 2014

World’s leading manufacturer and exporter of Laminates, Plywood and MDF, Merino Laminates is currently participating at Acetech 2014 in five host cities. Architects, interior designers and commercial buyers visited their exhibition stall in Mumbai and exhibition stall in Bangalore to witness their exclusive range of laminates for industries such as Hospitality, Schools and Corporates.

Insta has been onboard to design a 200m² island custom exhibition stand. Insta studied Merino’s Brand Guidelines and proposed 3 custom exhibition stand design options. Special zones were created for Merino’s product offerings. As a travelling exhibition, Merino’s custom exhibition stand is being built from scratch at host cities - Mumbai, Bangalore, Delhi, Kolkata and Ahmadabad. Insta’s project management team was on-site for smooth execution, aided by their strategic locations across India to make production and logistics to the exhibition venue a smooth affair for Merino.

Bombay Exhibition Centre, 6th – 9th November 2014
              Bangalore International Exhibition Centre, 28th - 30th November 2014

One time purchase exhibition stand used for multiple venues guaranteeing Return on Investment.

Top Stories

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Thyssenkrupp gets a custom stall following their brand guidelines at Acetech 2014, Mumbai

German MNC, Thyssenkrupp participated at Acetech 2014 Mumbai, where they introduced visitors to their range of solutions for elevators and escalators. One of the leading elevator companies in the world, Thyssenkrupp’s 3 side open custom exhibition stall stood out in white and blue, their corporate brand colors.

Insta executed the stall following Thyssenkrupp’s strict brand guidelines. Stall design focused on Thyssenkrupp’s brand principles, German heritage and cutting edge technology for elevator solutions. Customized podiums integrated interactive video screens to showcase Thyssenkrupp projects and brand stories. A lounge room hosted business leads and a reception for meet and greet created an inviting ambience.

Bombay Exhibition Centre, 6th – 9th November 2014

Show attracted higher traffic for Thyssenkrupp.

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Sipani Group debuts at Acetech 2014 with Ecova Lighting

Bangalore based Sipani Group participated for the first time at Acetech 2014. Sipani Group is a leading Indian player in manufacturing, stocking and distribution of Renewable Energy & Engineering Products. Ecova, their brand for green lighting solutions such as LED and solar energy-saving products was the focus of their participation that targeted Architects, Project engineers and Interior Decorators.

A 2 side open Creeya™ modular exhibition stand design was created and executed by Insta for the 3 day event in Bangalore. Creeya™ eco friendly exhibition stand aligned with Ecova’s brand philosophy of green lighting solutions. Ecova’s corporate brand color - Green was incorporated in the exhibition stand design for customized look and exemplify green solutions. Standard overlay panels and roof bridge system supported Ecova lighting products. Top branding, 2 discussion lounges, product display counters and a reception were integrated to give exhibition stand a fully functional professional set up.

Bangalore International Exhibition Centre, 28th November 2014 to 30th November 2014

A smart eco friendly exhibition stand that aligned with Ecova’s brand philosophy of green lighting solutions.

Clients Speak

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Accutest Research Laboratories at CPhI 2014, Paris

Drug development company and contract research organization, Accutest Research Laboratories participated at CPhI Worldwide 2014. CPhI is among the world’s leading exhibition in the pharmaceutical industry. Insta executed a 40 m² modular exhibition stand for Accutest at the 3 day event in Paris.

“………..Insta Exhibition have been instrumental in developing our promotional tools and we’re delighted with the quality of modular stalls provided with good after sales service…….. We would recommend Insta to others, without question, due to their quality services with perfect technical skills in all areas of the exhibition industry.“

Prachi Kushte

Marketing & Corporate Communication
Accutest Research Laboratories (I) Pvt. Ltd.

Paris Nord Villepinte Exhibition Centre - 7th to 9th October 2014

Experts Speak

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6 Mistakes Exhibitors make at Exhibitions

While exhibitors will learn from practice and mistakes are inevitable, here are some common pitfalls that can be avoided.

  1. Exhibiting with No Specific Goals in mind
    There is no point in putting in so much money to exhibit but don’t know what you want to achieve from your participation. While boosting sales and/or generating leads can be a good reason, it cannot always be your only reason to participate at exhibitions.
  2. Going Too Big or Going Too Small
    If it is your first time at an exhibition or if the show is relatively new, no need to go big with a large island exhibition stand. Check initial response, take feedback and invest in a medium sized exhibition stand. Try not to go too small. Smaller exhibition stands, generally, receive lesser traffic compared to large exhibition stands since they often get preference over the best locations at the venue.
  3. Giveaways that don’t make sense
    Everyone likes free stuff, but if you are going to give freebies to attract leads, ensure you’ve put good thought behind this. Pen drives and ball pens are outdated. And what’s the point in giving away photo frames at a banking and finance exhibition.
  4. Staff not trained to interact with visitors
    Trade shows are a different ball game and should not be treated like a day on the field. Your booth staff needs to be trained before the exhibition and at the start of every single day during the course of the show. Share your mission, brief them, motivate them, do whatever it takes.
  5. Popular show but not right platform for your company
    It’s difficult to gauge this at the outset since you’ll learn only from experience. That’s where point one comes handy. Ask around with vendors, suppliers and/or partners who may have participated at the show. Take their feedback and evaluate if you need to participate this year or you can attend as a visitor. Also, too often we participate because we’ve been doing this over many years. Study your previous participations, and act based on your findings.
  6. Ignore Pre-show Marketing
    You’re living in a bubble, if you think your trade show will be a success in the absence of pre show buzz. Awareness is key for visitor traffic at your exhibition stand. Pre show marketing is your solution, offering great opportunities such as mailers, web promotion, show sponsorship, press releases, magazine advertisements, announcements, contests and more…